Online Marketing Trends 2012

I have written too much and almost everything about photography that I realized last week that there is nothing more left for me to write about. I had hit the dead end. But as a blogger you should never run out of ideas since there are many things to write about and that is why today am going to shift my post in another very interesting dimension which as a business student I find very useful and important to share with you guys.

It is January, the first month of a new year and as everyone knows, a new year brings new resolutions, new hopes and new trends. What does 2012 bring along? What are the various devices that are now being used that were never used before? How are these devices changing the business sector today? My fellow bloggers Lanny  who wrote about Food Business trends and Anika talked about the Sports Trend for 2012

And the big question is what does 2012 hold in store for online marketing? This is what am going to handle today. I am going to analyse the various onlinemarketing trends for 2012.

1. Background

Who will not agree with me that 2011 was a great year for most of the companies? I bet no one because if you disagree it means that you were not keen enough to see the major changes that occurred. We had companies such as Google entering the social media world with Google +, Facebook and Twitter playing a large role in product promotions and an increase in mobile searches.

The year 2012 will bring along more online marketing trends since the internet world is going to dominate the marketing strategy of all small, medium and large firms.

2. Current conditions

Webolutions; The Strategic Marketing Agency states that the top marketing trends for 2012 predominantly revolve around social media and mobile devices. New mobile and social technologies continue to arise.

Today I am only going to talk about these two areas of online marketing since they are the biggest trends for the year and all the other trends are all vastly interrelated in these two areas.

1. Smartphones and Mobile Trends Rule the market.

My fellow bloggerAnastacia  already introduced the issue about smartphones in her latest post and connected that with photography. I am going to dig in a bit deeper into that and explain how smartphones play a major role in online marketing.

According to KristenM, many so-called experts are making predictions for what path online marketing will choose this year. Everyone seems to agree that the biggest trend for 2012 and online marketing will be smartphones and mobile marketing. In 2011 there were 5.3 billion mobile subscriptions and that is predicted to jump to $20.6 billion by 2015. Gone are the days when consumers were happy with the basic types of mobile phones. Consumerism is now and the majority of the mobile user population goes around with their smartphones and other smart mobile devices which help them connect to the internet while on the go and multitask to save them the added time and effort. She goes ahead and tells us that within a few years, it will be rare to find anyone without a smartphone since it is nearly impossible to even purchase a standard flip-phone anymore.

Smartphone “We are Ruling the world”

In a current post by SearchNews , states that as the adoption of smartphones continues to rise it is expected that 23% of the mobile user population will turn to smartphones by 2012. This means that more and more users will be looking for apps that are easy to download and use.

What makes a smartphone smart

Okay let us take a break right here. You probably hear the term “smartphone” tossed around a lot, but have you ever wondered exactly what a smartphone is? In a nutshell, a smartphone  is a device that lets you make phone calls, but also adds in the features that in the past were only found in a personal digital assistant or a computer such as the ability to receive and send emails, edit office documents, just to mention a few. For you to get to get to know that history, just click here;

Key Smartphone Features

A post from Liane Cassavoy about cell phones states that the key smartphone features are:

a) Operating system: a smartphone will be based on an operating system that allows it to run applications. Apple’s iPhone runs the iOS , and BlackBerry smartphones run the BlackBerry OS . Other devices run Google’s Android OS , HP’s webOS , and Microsoft’s Windows Phone.

b) Apps: While almost all cell phones include some sort of software (even the most basic models these days include an address book or some sort of contact manager, for example, a smartphone will have the ability to do more. It may allow you to create and edit Microsoft Office documents–or at least view the files. It may allow you to download apps, such as personal and business finance managers, handy personal assistants, or, well, almost anything. Or it may allow you to edit photos  and create a playlist of digital tunes

c) Web Access: More smartphones can access the Web at higher speeds, thanks to the growth of 4G and 3G data networks, as well as the addition of Wi-Fi support to many handsets. Still, while not all smartphones offer high-speed Web access, they all offer some sort of access. You can use your smartphone to browse your favourite sites.

The Opportunities

There is no need why you should not think of targeting your audience by creating your very own app. You can get into mobile marketing with QR codes: All businesses can easily start their mobile marketing efforts with QR codes.

This Video pbSmartCodes makes it simple to understand how to create codes, match mobile landing pages, and marketing pieces for promotion. To learn more about QR codes, check out this article: Mobile Marketing with QR Codes .

Here is a slide share by Justin Lee that will help you understand more about smartphones.

2. Social Media Marketing

Social media is not anything new to any of us. Everyone is either using Facebook, Twitter, MySpace and LinkedIn, just to mention a few. According to Online Marketing Trends for 2012, Social Media emerged as a clear win in 2011 for both PC and mobile marketing. With users frequenting socialnetworking sites like Facebook, Twitter, Google+ and Foursquare.  The trend is sure to continue in 2012 as well. It has been predicted that this year will be the year of a Customer Relationship Marketing (CRM) where social media will play a pivotal role in cultivating and building relationships with online consumers on a more personal level. The companies that will develop personal marketing tools and relationships will win the customer over the long term.

Social media will continue to play a major role in lead generation

Traffic generation strategies will grow even more complex with the need to incorporate dozens of social media sites into the marketing plan. Smaller businesses are overtaxed now. But increasingly, they will need well planned Facebook fan pages, as well as an effective strategy for LinkedIn and Twitter. And almost everyday, you here about a new social media site that you can no longer ignore as Marcia Ming states in

Subcategories of social media.

Since social media is such a big focus for the year, it is broken down into subcategories as you can read here;


Here is a video by Phil Simons on SoLoMo to help you understand social media and its importance in business today;


3. The Goal

Online Marketing Trends are being  put in place to attract more customers and help companies to improve their marketing strategies and therefore gain more customers and improve their revenues. Online marketing help reach many people since it is inexpensive when examining the ratio of cost to reach of the target audience.

4. Impact of online marketing

In addition to the major effect online marketing has had on the technology industry, the effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. PricewaterhouseCoopers reported that US$16.9 billion was spent on Online marketing in the U.S. in 2006.

This has caused a growing impact on the United States’ electoral process. In 2008, candidates for President heavily utilized online marketing strategies to reach constituents. During the 2007 primaries candidates added, on average, over 500 social network supporters per day to help spread their message. President Barack Obama raised over US$1 million in one day during his extensive Democratic candidacy campaign, largely due to online donors.

Several industries have heavily invested in and benefited from internet marketing and online advertising. Some of them were originally brick and mortar businesses such as publishing, music, automotive or gambling, while others have sprung up as purely online businesses, such as digital design and media, blogging, and internet service hosting.

5. Next step

Can you imagine of any trend that is going to hit the market soon? What do you expect to happen? Will the social media and smartphones still play a major role in online marketing? What is going to overtake smartphones?

To be sincere I do not know the answer because we are living in a very modernized world we do not know what may be invented tomorrow. But one thing am sure about is that the computers are going to be taken over by ipads and tablets in the near future just as smartphones have taken over the normal phones. Competition will with no doubt come up since everyone will want to survive in the market. A time is coming that smartphones and even the special iphones are going to be an history. It is just a matter of time.


One response to “Online Marketing Trends 2012

  1. Hi Nancy!
    you chose an interesting and up-to-date topic. It really is scary in a way how quick the technology world is changing and I totally agree with you that only major companies will survive because only they are able to keep up with the trend and afford online marketing!
    You applied the A3 model, but frankly, I could not see it properly. Maybe you could have shorten your text a little bit to only point out the most important aspects rather than every single detail. That made it hard to read through your post. Moreover you wrote pretty much about the first step and implemented even subtitles. The following steps were done pretty well as you only wrote a couple of sentence which still brought your message home.
    I loved your introduction as I was stuck with the same issue (running out of ideas) and thats why I was really keen on keep reading and see how you coped with that.
    You also referred to two other bloggers from other blogs which shows that youre interested in what the others are writing about as well!
    To cut it short: great topic, also your writing style was good, but keep it shorter and more contentful the next time 🙂

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